Logo UNICEF supports move to Barca players

Barca began to explain the details of their agreement in June

BARCELONA. Barcelona Football Club last major that has long avoided the possibility of exploiting the jersey sponsorship deals, has abandoned his "No Logo" status, the Catalan club announced on Friday.

Barcelona has reached a period of five years of € 150,000,000 (200 million) compared to the Qatar Foundation for UNICEF joined as a sponsor of the Spanish champion's jersey, the Associated Press.

Get $ 30 € Barcelona (40 million) for 2011 season to 12 non-profit organization, located in the Gulf state, where the small 2022 World Cup will be played.

"With this agreement in Barcelona is positioned as the undisputed leader of the mark in world football ahead of our international competitors," said deputy chief financial officer Barcelona Javier Faus Friday.

Barcelona said it would seek a way to combine the two logos, but UNICEF will be extended so that a solution be found. brown shirt and blue striped Barcelona was without a sponsor before the charity for children on the forehead in 2006.

Barcelona and flirted with bids, but this is the first time in 111 years of history of the Catalan team, which will pay for advertising.

Barcelona T-considered "sacred" and the unofficial flag of Catalonia, there was not a commercial logo on it. In 2006, the club has reached an agreement with UNICEF and the International Children's charity paid for having its logo on his shirt. Many have applauded the move as strengthening the club's offer to "my UN club of Quebec" ("more than a club"), but some suspect it may be a first step to open the door to lucrative contracts.

Led by FIFA player of the year candidate Lionel Messi, Andres Iniesta and Xavi Hernandez, Barcelona is one of the most successful clubs in the world. He won eight major trophies in the last two seasons, including the 2009 Champions League, but was also affected by economic difficulties. Leave a season when lost 77 million euros (100 million).

Barcelona said the agreement would come into play for the rest of the season with 15 M € (20 million euros) paid by the Qatar Foundation for the brand, advertising and promotional links. Barcelona will also earn an undisclosed bonus for each title won on thedeal.

The Catalan team insisted that the agreement does not mean that UNICEF was dropped as a sponsor, despite the five-year agreement that expires at the end of the season. Faus said the team was going to renew its agreement with UNICEF, for which he paid € 1,500,000 (2,000,000) annually for humanitarian projects.